If you’ve anchored your business in the right location and stocked your store with appropriate inventory, your customers will find merchandise they’ll want to remember their travels by.
Vacationers are primed to spend premium rates while away from home because they consider it to be part of the experience.
They’re sentimental impulse buyers looking for souvenirs that will connect them with their travels. Or perhaps they’re looking for small gifts for family members, friends, or co-workers who didn’t come along. Either way, they’re motivated to spend.
