http://specialtyretail.com/issue/2013/01/running-a-cart-or-kiosk/diary-of-a-startup-neechie-gear/

Diary of a Startup: Neechie Gear

Kendal Netmaker’s Neechie Gear is proof positive that a cart is a perfect incubator for a retail business. The successful specialty retailer made the transition from cart to inline store in a matter of months and is a role model for fellow entrepreneurs.

When we last profiled Kendal Netmaker of Neechie Gear in the Summer ’12 issue of Specialty Retail Report, he had just set up shop at the Centre Mall in Saskatoon, Canada. His specialty retail kiosks business, Neechie Gear, sells apparel based on a riff of the word “Neechie” which is a term for Native American.

Netmaker’s business has been so successful that he has since moved into a retail kiosks inline store. When we recently checked in with him, it was on the cusp of the holiday season and he was looking forward to strong sales.

How has your progress been since the inline store opening? The last month?
The progress has been steady. We have experienced an increase in traffic and sales as well. As sales continue to flourish, it has enabled us to expand our product selection and designs.

Is this your first holiday season? How have you gotten ready for the holiday onslaught? Extra inventory? Extra staff?
This is my first retail holiday season and I must admit, I am a bit nervous. We have been increasing our inventory orders to ensure we are ready for the big rushes coming ahead and we have the staff capable and ready to put in the extra hours.

What are your sales expectations from the holiday season?
I think we should expect from our first retail kiosks location anywhere from $50,000 to $80,000 in sales during the holiday season.

How has the move to an inline store worked for you? Would you recommend the same to others?
The inline store fits perfectly with our market and product. It is hard to recommend an inline store but [for those thinking about it] market research must be done to ensure success in the future.

What opportunities are you looking forward to in the new year?
We recently were awarded two Saskatchewan Chamber of Commerce Business Awards: Community Involvement and Aboriginal Partnership. This recognition would not have been possible without The Centre Mall’s competition and staff for helping us get to the next level. We are currently hoping to negotiate a long-term lease with the mall and hoping to expand another location in Prince Albert where we currently have a holiday pop-up store. The future is looking very bright for Neechie Gear!

http://www.CustomMall Kiosks